The Fear Driven Cancer Consumer

The first time I was made aware of the relationship between fear and consumerism was when I watched the documentary, "Bowling for Columbine", during a conversation between of all people shock rocker, Marilyn Manson and film maker, Michael Moore.  It was pointed out how fear is used in advertising to get consumers to buy stuff.  Since I hadn't studied Marketing, had taken only one college Psych class, and frankly, was not very observant, this was a concept that was new to me.

Suddenly, I saw the 'fear card' being played out everywhere, especially in commercials like telling seniors they need an expensive walk-in tub or else they will slip and fall, or telling children they won't have friends or be popular unless they possess a certain toy.  Some products are based completely on fear such as  items to prevent wrinkles, hair loss, bad breath, etc...And the fear mongering goes into high gear during election season, with candidates opting to talk in fear instead of policy.  In the years since the documentary came out, I have found it fascinating and somewhat disturbing just how well it works!

Now throw in a terrifying cancer diagnosis and see what happens.  You would think I would know better but alas, I am here to confess a long list of 'fear' purchases over the past year, starting with books on everything from what foods to eat to fight cancer to the power of positive thinking, progressing to expensive supplements and essential oils, and finally on to new age finds of crystals and Himalayan salt lamps. Some of these purchases are and have been very helpful and some are, to my shame, collecting dust and taking up valuable closet space - anyone need a pricey but slightly noisy air purifier?

Now my point - I am confessing for a reason.  The old self critical me would call myself a naïve RUBE.  A by-product of my old self-critical cancer personality.  But the new me is having fun with all of discovering, researching, and online shopping.  Maybe it works and maybe it doesn't, as long as my spending stays within reason, I will continue to try new things that  promote wellness.

And here is something that promotes wellness, walking on the path to McWay Falls in Big Sur: